About Switch Plus

Powered by Al Safy Group. Dedicated to Apple. Focused on you.

Since 1998, Switch Plus has been Egypt’s first and largest Apple Premium Reseller,  built on one mission: to bring the Apple experience closer to every user.

With over 250 dedicated team members and 15 locations across Egypt, we deliver the full Apple ecosystem, from products to services, from support to upgrades.


We’re more than just Apple products.

As an Apple Authorized Service Provider, we go beyond sales, offering certified maintenance, hardware and software support, and a seamless after-sales journey that keeps you going.

 

  • Apple devices, guaranteed.
  • Apple-certified repairs, right when you need them.
  • Accessories that match your world.
  • Online shopping with delivery to your door.

Programs that work for you.

Apple should be easier to own, use, and enjoy, so we created programs that make it happen.

 

  • Back to School: Save smart with exclusive educational bundles.
  • Installments Program: Flexible payment plans.
  • Trade-in Program: Upgrade your iPhone or Mac, the easy way.
  • Screen Insurance: Because accidents happen.

 

Every Apple hardware product comes with a one-year limited warranty from the date of invoice. And whenever you need us, our call center is here 12 hours a day, ready to help.

 

Switch Plus. Egypt’s Apple destination.

From Cairo to the coast, in-store or online, we bring Apple closer. With service you trust, and support that lasts.